Brief
Linnea’s customers love the tea and hated the checkout. Subscriptions were hidden three menus deep.
Approach
We rebuilt the shop around one question — how do you drink your tea? — and made the subscription the easiest thing on the page.
Outcome
Conversion up, returns down, and the team can finally edit the site themselves.
Details
Client
Rory Byrne, Director
Type
Shop
Year
2024
Role
Design · Framer build
Status
Live
Timeline
Week 1
Kickoff call, shared thread opened
Week 2
Direction approved
Week 3
Built in Framer, reviewed live
Launch
Live and handed over
Want something like this?
Two slots open in Q1 2027. Tell me about it — I reply within the hour.
